Austin FC was built on the mission of uniting the community around soccer while also becoming a flag bearer for the Texas capital.
While Austin FC struggled on the field during its inaugural season, finishing 12th out of 13 teams in Major League Soccer’s Western Conference, the club’s off-field successes laid a promising foundation for future prosperity for the city’s first professional sports franchise.
Continue reading “Austin FC Inaugural Season ‘Absolutely a Success’ Despite On-Field Struggles”
Torrie Wilson has been in the public eye for more than two decades despite growing up extremely shy as a teenager. Wilson won the Miss Galaxy pageant in 1998 before leveraging her interest, knowledge and lifestyle in fitness into a professional wrestling career.
She was a regular in WCW and WWF/WWE through 2008, and has made sporadic appearances since, including most recently at the 2021 Royal Rumble in January.
Continue reading “Torrie Wilson, Tom Brady, Rory McIlroy Among SageSpot Investors”
Candace Parker had just finished filming content for NBA 2K20, the latest edition of 2K Games’ basketball franchise. It was a banner moment for Parker and women’s basketball players as the video game publisher was including all 12 WNBA teams in the series for the first time.
Still donning the full body motion capture suit, Parker chatted with 2K engineers at the company’s headquarters in Novato, California, for an hour about the nuances of women’s basketball and the WNBA as both star athlete and game creators knew they couldn’t just add a ponytail to a character in a WNBA jersey and truly call it women’s basketball.
Continue reading “Why Candace Parker Does Everything ‘With a Purpose’”
Over the years, Showtime Sports has amassed a library of documentaries, especially about basketball, including Kobe Bryant’s Muse (2015), One & Done/Ben Simmons (2016), Shut Up and Dribble (2018), The Resurgence: DeMarcus Cousins (2018), and Quiet Storm: The Ron Artest Story (2019).
In an effort to further its documentary strategy of focusing on conversations and issues at the intersection of sports, culture, society and politics while leveraging both premium linear TV as well as social media, Showtime Basketball was born in 2019.
Continue reading “Showtime Basketball Succeeding by Empowering Athletes to Be Raw, Authentic Selves”
Two months after announcing a strategic shift from being a sports recovery brand to a holistic high-performance wellness one, Hyperice continues its growth and evolution following new investments from Boston Celtics forward Jayson Tatum, Edmonton Oilers center Connor McDavid, four-time PGA Tour major champion Rory McIlroy, Golden State Warriors guard Klay Thompson, and Formula 1 driver Daniel Ricciardo.
Continue reading “Jayson Tatum, Rory McIlroy, Connor McDavid Among New Hyperice Investors”
Eli Manning’s job and responsibility for 16 seasons with the New York Giants was to execute a game plan to the best of his ability. The plan, which varied depending on the week’s opponent, was devised to put the quarterback and his teammates in the best position for success.
Since retiring after the 2019 season, the two-time Super Bowl champion’s game plan—and execution—has been a little more fluid.
Continue reading “Eli Manning Enjoying Being On TV Even Though it ‘Was Not the Game Plan’ in Retirement”
For Grant Hill’s 18th birthday, the Duke University freshman basketball player and some of his teammates went out to dinner at a Japanese steak house with Hill’s father, Calvin.
During the course of dinner a hypothetical question came up: What would you do with $1 million?
Continue reading “Invesco QQQ Unveils ‘How Not To Suck at Money’”
Rich Kleiman has always been fascinated with business.
Growing up on the Upper West Side in New York City, a curious Kleiman would venture into Baronets on 83rd and Broadway, finding the stationary store’s proprietors to be “the most incredible people ever” because they ran the store, had access to the cash register, set the culture and were part of the neighborhood. Kleiman was equally intrigued by the hordes of people rushing to and from office buildings with briefcases in tow as he explored the Concrete Jungle in the 1980s.
Continue reading “No Slowing Down for Rich Kleiman, Thirty Five Ventures Co-Founder”
TravisMathew isn’t a golf brand. It isn’t a surf brand. Despite emerging from the shores of Surf City USA in Huntington Beach, California, in 2007, TravisMathew is finding success in its niche as lifestyle performance by bridging the gap between performance and casual.
Continue reading “TravisMathew Finding Success as Lifestyle Performance Brand”
When the coronavirus pandemic began in March 2020, like many brands and organizations, Michelob Ultra needed to figure out how to pivot during the uncertain times.
The brand doubled down its efforts investing heavily in encouraging healthy and active lifestyles—especially at a time where activity was limited with stay-at-home mandates in place—while also broadening its category approach into the sports world.
Continue reading “How Sports Fueled Michelob Ultra’s Growth During Pandemic”