When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.
Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.
Continue reading “Under Armour’s Focus on Women Paying Dividends”
For the first time in the 101-year history of the NFL, the entire slate of Sunday Night Football games will be broadcast in Spanish across the United States.
Continue reading “All Sunday Night Football Games to be Broadcast on Spanish-Language TV for First Time”
Organizers of the Dwyane Wade Celebrity Sports Academy reached out to CEEK VR last year with a desire to capture complementary content and assets from its 2019 camps.
Continue reading “How The Dwyane Wade Celebrity Sports Academy Camp Went Fully Virtual”
When Mike Repole created BodyArmor in 2011, he had his sights set on surpassing Gatorade as the top-selling sports drink by 2025. People laughed at the lofty goal as the unknown better-for-you sports drink began an uphill battle against the Gatorade Goliath, which has dominated the market since the 1960s.
Continue reading “Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor”
Ray Warren will admit he wasn’t the biggest soccer guy when he was hired as Telemundo Deportes president in September 2016.
Continue reading “Telemundo Deportes Adds Chivas De Guadalajara To Coverage”
UBS announced an exclusive, 20-year naming rights agreement with Belmont Park Arena, the new home of the New York Islanders. Located at Belmont Park in Elmont, N.Y., UBS Arena is still expected to open for the 2021-22 National Hockey League season despite a two-month pause in construction due to the coronavirus pandemic.
Continue reading “UBS Secures Naming Rights to Islanders’ New Arena at Belmont Park”
Less than a month into the coronavirus pandemic, Tom and Melissa Penn were sitting at their kitchen table discussing a recent poll which revealed approximately 80% of those surveyed would feel uncomfortable attending a sporting event during the current climate.
Continue reading “Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA”
There were plenty of eyes on the 2009-10 DeMatha Catholic High School boys basketball team. Maryland’s top-ranked program featured future NBA players Victor Oladipo, Quinn Cook, and Jerian and Jerami Grant.
Continue reading “Lakers’ Quinn Cook Partners with Recruiting Platform STAC”
Growing up, Landon Donovan was more interested in the ownership and operations side of soccer than actually playing. Instead of running up the score against the AI when playing video games like Madden, Donovan was more intrigued with scouting, drafting and signing players in order to build a successful virtual franchise.
Continue reading “Why Landon Donovan, David Villa and Other Soccer Stars are Investing in the USL”
While most eyes are transfixed on the professional sports restarting in Orlando and Utah bubbles, there is one organization that has been holding live events since late April, and is welcoming fans back this weekend for the first time since the coronavirus pandemic began.
Continue reading “PBR Welcomes Fans Back For First Time Amid Pandemic”