Denver Broncos Testing UV Technology to Combat COVID-19

No one has a definitive answer to combat or solve the ongoing coronavirus pandemic. Health and safety experts provide their recommendations to government officials and organizations, including professional sports leagues, though most are left to develop their own processes within that guidance.

Continue reading “Denver Broncos Testing UV Technology to Combat COVID-19”

Daily Fantasy Meets the Stock Market via Jock MKT

“Set it and forget it” was the frequently repeated tagline for the Ronco Rotisserie & BBQ oven; the rhyming catchphrase is arguably one of the most memorable infomercial taglines ever. A similar mentality is utilized in daily fantasy sports where users draft or select a lineup ahead of a day’s slate of action, set it, and sit back in the hopes that their selections heat up on the field, resulting in more money in their account.

Continue reading “Daily Fantasy Meets the Stock Market via Jock MKT”

Under Armour’s Focus on Women Paying Dividends

When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.

Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.

Continue reading “Under Armour’s Focus on Women Paying Dividends”

Ed Reed Excited to See Lamar Jackson’s Growth

Ed Reed wouldn’t guarantee a Super Bowl LV championship or even an appearance in the title game for reigning NFL MVP Lamar Jackson and the Baltimore Ravens, but the Pro Football Hall of Fame safety still has plenty of faith in his former team heading into the 2020-21 season.

Continue reading “Ed Reed Excited to See Lamar Jackson’s Growth”

Former NBA Star Nate Robinson Set to Make His Boxing Debut

Nate Robinson has spent much of his career defying the odds. A former college football player, Robinson’s transition from the gridiron to the court at the University of Washington led to an 11-year career in the NBA. At 5-foot-9, Robinson showed heart is more important than height, winning three NBA Slam Dunk Contests.

Now the 36-year-old retired point guard is out to prove another point.

Continue reading “Former NBA Star Nate Robinson Set to Make His Boxing Debut”

How The Dwyane Wade Celebrity Sports Academy Camp Went Fully Virtual

Organizers of the Dwyane Wade Celebrity Sports Academy reached out to CEEK VR last year with a desire to capture complementary content and assets from its 2019 camps.

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Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor

When Mike Repole created BodyArmor in 2011, he had his sights set on surpassing Gatorade as the top-selling sports drink by 2025. People laughed at the lofty goal as the unknown better-for-you sports drink began an uphill battle against the Gatorade Goliath, which has dominated the market since the 1960s.

Continue reading “Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor”

49ers’ Arik Armstead’s Mission to Tackle Educational Inequality

Arik Armstead is well aware of the opportunities education and sports have provided him. The San Francisco 49ers defensive tackle is also well aware of the lack of opportunities many face due to various factors, including location and socioeconomic status.

Continue reading “49ers’ Arik Armstead’s Mission to Tackle Educational Inequality”

Patriots’ James White is Encouraging Youth to Vote

James White didn’t vote in the first election he could after he turned 18; it wasn’t until the following primary in 2016 when he first took advantage of his civic duty. Even then, White admits he was unaware of many of the names on the ballot and their accompanying platforms and stances on key issues.

Continue reading “Patriots’ James White is Encouraging Youth to Vote”

UBS Secures Naming Rights to Islanders’ New Arena at Belmont Park

UBS announced an exclusive, 20-year naming rights agreement with Belmont Park Arena, the new home of the New York Islanders. Located at Belmont Park in Elmont, N.Y., UBS Arena is still expected to open for the 2021-22 National Hockey League season despite a two-month pause in construction due to the coronavirus pandemic.

Continue reading “UBS Secures Naming Rights to Islanders’ New Arena at Belmont Park”

Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA

Less than a month into the coronavirus pandemic, Tom and Melissa Penn were sitting at their kitchen table discussing a recent poll which revealed approximately 80% of those surveyed would feel uncomfortable attending a sporting event during the current climate.

Continue reading “Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA”

PBR Welcomes Fans Back For First Time Amid Pandemic

While most eyes are transfixed on the professional sports restarting in Orlando and Utah bubbles, there is one organization that has been holding live events since late April, and is welcoming fans back this weekend for the first time since the coronavirus pandemic began.

Continue reading “PBR Welcomes Fans Back For First Time Amid Pandemic”

Brandt Bronico Shifts Attention From Wall St To Walt Disney World

Chicago Fire midfielder Brandt Bronico knows a thing or two about risk. He and teammate Jeremiah Gutjahr became more active investors while Major League Soccer was suspended for approximately three months during the coronavirus pandemic. The two roommates, who both majored in accounting in college, spent their soccer-less days improving their financial literacy and calculating speculation of certain companies and the market as a whole.

Continue reading “Brandt Bronico Shifts Attention From Wall St To Walt Disney World”

Under Armour Releases Performance Facemask

In late March when Under Armour announced it was shifting production to the design and manufacture of facemasks, face shields and other personal protective equipment for local healthcare workers combatting the coronavirus pandemic, the Baltimore-based company also understood athletes would need to utilize a different type of mask for the unforeseeable future. Continue reading “Under Armour Releases Performance Facemask”

LaLiga Ready to Take Advantage of Restart, Especially in U.S.

Two points separate FC Barcelona and Real Madrid atop the LaLiga standings. Five points separate five clubs between Sevilla (47 points) and Valencia (42) battling for the other two UEFA Champions League spots. As many as six clubs may be fighting for their lives in a relegation battle with a mere four points between No. 15 Valladolid (29 points) and No. 18 RCD Mallorca (25), currently in the drop zone. Continue reading “LaLiga Ready to Take Advantage of Restart, Especially in U.S.”

Question Marks Surround NFL Season Amid Pandemic

The NFL sits in a unique situation. The league is afforded more time than other sports and leagues to implement health and safety protocols, survey and analyze the industry landscape, and wait and see how the coronavirus pandemic plays out over the next few months before beginning its season less than 100 days from now. Continue reading “Question Marks Surround NFL Season Amid Pandemic”

NBA Suspension, Olympics Postponement Gives Pau Gasol Time to Rehab, Plan Future

It’s hard to find many positives in the middle of a pandemic. People are instructed to stay at home as much as possible, restaurants and bars have closed, schools have gone virtual, and sports are suspended. Continue reading “NBA Suspension, Olympics Postponement Gives Pau Gasol Time to Rehab, Plan Future”

LaLiga North America-Uninterrupted Partnership is Win-Win for Both

LaLiga, the premier domestic soccer league in Spain, wants to continue to expand its presence in North America.

Uninterrupted, the athlete-empowerment platform founded by LeBron James and Maverick Carter, has its sights set on the European market. Continue reading “LaLiga North America-Uninterrupted Partnership is Win-Win for Both”

How Sports Agents Like Deryk Gilmore are Preparing for the NFL Draft

The 2020 NFL Draft is still scheduled to take place from April 23-25, albeit with a host of changes and limitations as a result of the coronavirus pandemic and subsequent stay-at-home and social distancing mandates implemented to limit exposure. Continue reading “How Sports Agents Like Deryk Gilmore are Preparing for the NFL Draft”

Surfer Tia Blanco Staying Busy at Home During Coronavirus Pandemic

Tia Blanco isn’t used to being out of the ocean. The 22-year-old professional surfer can only recall one time she hasn’t surfed this long since she was 10—she was in New York City for a week for her sister’s graduation from New York University in 2016. Continue reading “Surfer Tia Blanco Staying Busy at Home During Coronavirus Pandemic”

Deshaun Watson, Jalen Ramsey Partner With Rally Rd

Jalen Ramsey is a huge admirer and fan of Muhammad Ali. The Los Angeles Rams cornerback appreciated Ali’s dominance in the ring, but more importantly, the boxer’s larger-than-life influence in society and culture. Ali exuded confidence that some mistook as arrogance. Ramsey can relate. Continue reading “Deshaun Watson, Jalen Ramsey Partner With Rally Rd”

USL Expansion Centers Around Stadium-Anchored Entertainment Districts

In 2016, Brett M. Johnson, principal at real estate development firm Fortuitous Partners, bought a minority stake in Arizona United SC. The soccer club was rebranded as Phoenix Rising FC later that year under new ownership led by Berke Bakay, president and CEO of Kona Grill. Continue reading “USL Expansion Centers Around Stadium-Anchored Entertainment Districts”

NFLPA Helps Players Succeed On and Off The Field

Chase Minnifield was evaluated as a potential second-round draft pick by the NFL Advisory Board heading into his senior season at the University of Virginia. Despite the high assessment, the cornerback who tied for fifth in the nation with six interceptions had bigger aspirations to be a first-round choice, so he returned to school for his final year of eligibility. Continue reading “NFLPA Helps Players Succeed On and Off The Field”

Literacy Advocate Rashad Jennings Releases New Book in Children’s Series

Since he was 6 years old, Rashad Jennings had a dream to play in the NFL. But getting there wasn’t going to be easy. Jennings always struggled in school and carried a 0.6 GPA into his junior year at Jefferson Forest High School in Forest, Virginia. Continue reading “Literacy Advocate Rashad Jennings Releases New Book in Children’s Series”

How The Players Championship Separates Itself From Another Stop on the PGA Tour

Rory McIlroy will be the first to admit he isn’t fond of The Players Championship being unofficially referred to as the fifth major.

“It doesn’t need to be,” McIlroy said. Continue reading “How The Players Championship Separates Itself From Another Stop on the PGA Tour”

Dick’s Sporting Goods Announces 2020 Women’s Initiative

Growing up, Jennie Finch was forced to wear baseball cleats as she rose to prominence as one of, if not the best fast-pitch softball player to ever play the game. It wasn’t only until after a record-setting career at the University of Arizona when Finch was able to partner with Mizuno to create a line specifically for girls and women in her sport. Continue reading “Dick’s Sporting Goods Announces 2020 Women’s Initiative”

XFL Makes its Return a Week After Super Bowl LIV

Two years since the revival of the XFL was announced, the reincarnated and redesigned professional football league officially kicks off with doubleheaders on Saturday, February 8 and Sunday, February 9, a week after Super Bowl LIV concluded the 2019/20 NFL season. Continue reading “XFL Makes its Return a Week After Super Bowl LIV”

Dayanny De La Cruz is the First Female Head Chef to Host a Super Bowl

Dayanny De La Cruz fondly remembers her routine on her way home from school growing up in Nagua, Dominican Republic, which involved frequent pit stops at her grandmother’s house. There, Elvira, affectionately known as “Mama Vira,” would be in the kitchen baking fresh bread or cooking up rice and beans. Continue reading “Dayanny De La Cruz is the First Female Head Chef to Host a Super Bowl”