Mookie Betts: Dodgers-Padres Rivarly ‘Great for the Game of Baseball’

For the first six years of his Major League Baseball career, Mookie Betts was an integral part of the greatest rivalry in baseball, and arguably one of the best rivalries in all of sports: the Boston Red Sox vs. the New York Yankees.

Continue reading “Mookie Betts: Dodgers-Padres Rivarly ‘Great for the Game of Baseball’”

The Miz: WrestleMania 37 is ‘Going to be Absolute Insanity’

The Miz has been cheered. He’s been jeered. He’s been laughed at. He’s been celebrated. A mainstay on the WWE roster since 2006, The Miz boasts a list of accomplishments as long as he holds out the word “Awesome” before his entrance music hits and he struts down the ramp toward the ring.

Continue reading “The Miz: WrestleMania 37 is ‘Going to be Absolute Insanity’”

How WWE Partners are Activating at WrestleMania 37

Thanks to its expansive roster of more than 250 superstars, WWE has the unique ability to offer something to everyone, whether they’re interested in technical wrestling, larger-than-life characters, women’s wrestling, high-flying cruiserweights, trash talkers or even the supernatural.

The leader in sports entertainment doesn’t just offer a variety of options to the WWE Universe, but partners and sponsors are able to work with the company to find an activation or integration that’s just right.

Continue reading “How WWE Partners are Activating at WrestleMania 37”

PepsiCo Strikes Deal With SWAC to Support HBCUs

Derek Lewis is a proud Hampton University alumnus. The South Division president at PepsiCo Beverages North America said his experience at the Virginia institution taught him what is possible when people support each other and how influential a strong network can be.

Continue reading “PepsiCo Strikes Deal With SWAC to Support HBCUs”

Chef Shumu Adem’s Journey From War-Torn Ethiopia to NCAA Final Four

Ethiopia was in chaos. In 1974, Emperor Haile Selassie was overthrown and the Ethiopian monarchy was abolished. Military leaders responsible for the coup not only sought to consolidate power, but also to eliminate any and all opposition.

Continue reading “Chef Shumu Adem’s Journey From War-Torn Ethiopia to NCAA Final Four”

FootJoy’s Premiere Series Retells Golf Company’s Storied History

Known for being the company behind golf’s top-selling shoe, FootJoy traces its roots back as far as 1857. Founded as the Burt and Packard Shoe Company, and soon thereafter the Field and Flint Company, the Brockton, Massachusetts-based company was one of the first to manufacture left and right shoes, which were sold to Union soldiers during the Civil War.

“From the very beginning, innovation has been the root of every project, every first step, every pen-to-paper on what we do,” said Chris Tobias, FootJoy vice-president of global footwear.

Continue reading “FootJoy’s Premiere Series Retells Golf Company’s Storied History”

Overtime Launches Basketball League That Pays Top High School Prospects

On May 18, 2019, Overtime, the sports network geared towards the digital generation, transformed the Greenpoint Terminal Warehouse in Brooklyn, New York, into a one-day basketball experience, highlighted by 3-on-3 games and a dunk showcase among 24 of the top boys and girls high school basketball prospects.

Continue reading “Overtime Launches Basketball League That Pays Top High School Prospects”

Kyle Murray Knows Cardinals Taking Next Step ‘Starts With Me’

The Arizona Cardinals went into their bye week with a 5-2 record, certainly well positioned for a strong second half of the season. A subsequent 34-31 loss to the Miami Dolphins was emphatically erased after a walkoff 32-30 victory against the Buffalo Bills on November 15.

Unfortunately, the 6-3 Cardinals couldn’t continue to build momentum after the last-second Hail Mary, losing their next three games and five of their final seven to finish the season at an even 8-8.

Continue reading “Kyle Murray Knows Cardinals Taking Next Step ‘Starts With Me’”

Chicago Fire FC Reinventing Identity With Help of Fans

On October 8, 1871, legend has it that a cow kicked over a lantern in a barn belonging to Patrick and Catherine O’Leary located at 137 DeKoven Street on the southwest side of Chicago.

Dry weather and an endless supply of wooden buildings provided the ideal fuel as the ensuing fire—whose true cause is still a mystery—spread throughout the Windy City. Over the course of two days, the conflagration turned thousands of buildings into ash and rubble, killed 300 people and led to an estimated $200 million in damages.

Continue reading “Chicago Fire FC Reinventing Identity With Help of Fans”

Belgium Women’s Basketball Team Inspiring Next Generation Ahead of Olympic Debut

Ann Wauters remembers her feelings of insecurity while growing up in Sint-Gillis-Waas, Belgium.

“I was that girl who was way too tall and I didn’t have too much confidence,” the 6-foot-4 center recalls.

It wasn’t until a classmate suggested the shy preteen turn her height from an insecurity into an advantage by playing basketball that Wauters was able to truly be herself. The basketball court felt like home; it became a source of confidence.

Continue reading “Belgium Women’s Basketball Team Inspiring Next Generation Ahead of Olympic Debut”

WWE, Victoria Beer Partnership Gets Off to Flying Start

It’s safe to say Rey Mysterio is the most famous and successful masked wrestler in sports entertainment history. The future WWE Hall of Famer is a three-time World Champion, two-time Intercontinental Champion, two-time United States Champion, three-time Cruiserweight Champion, and four-time Tag Team Champion.

Continue reading “WWE, Victoria Beer Partnership Gets Off to Flying Start”

Tom Brady Writing His Own Fairytale Ending

It’s Tom Brady’s world and we’re all just living in it. Or at least that’s what it feels like as the quarterback is preparing for his 10th Super Bowl appearance—and potentially seventh victory—after guiding the Tampa Bay Buccaneers to Super Bowl LV on Sunday, February 7, against the defending champion Kansas City Chiefs.

Continue reading “Tom Brady Writing His Own Fairytale Ending”

Eli Manning Impressed With Tom Brady Ahead of Super Bowl LV

When Tom Brady left the New England Patriots after 20 years, questions were raised whether or not the star quarterback was a product of the system and would have as much success without head coach Bill Belichick and offensive coordinator Josh McDaniels.

Continue reading “Eli Manning Impressed With Tom Brady Ahead of Super Bowl LV”

How Belgium Soccer’s Golden Generation Helped Unify a Nation

During his tenure at Everton FC from 2013-16, Roberto Martinez managed three Belgian players: Romelu Lukaku, Kevin Mirallas and Marouane Fellaini.

Born to Congolese parents, Lukaku grew up in Antwerp, a large metropolis located in Belgium’s northern Flemish Region where Dutch is the main language. Mirallas, whose father was born in Spain, grew up in Liege, part of Belgium’s French-speaking Walloon Region. Fellaini, born to Moroccan parents, was brought up in Brussels, the focal point of the nation’s bilingual Brussels-Capital Region.

Continue reading “How Belgium Soccer’s Golden Generation Helped Unify a Nation”

DraftKings Named Official Sports Betting Partner of DRL

Drone Racing League continues its ascension towards mainstream popularity thanks to its latest partnership with DraftKings.

Beginning today, bettors will be able to place real-time wagers before and during events as pilots maneuver custom-build racing drones at 90 mph via first-person view (FPV) through obstacle courses on both the DRL Simulator and in real life; the current season is virtual due to the ongoing coronavirus pandemic.

Continue reading “DraftKings Named Official Sports Betting Partner of DRL”

USL-Scottish Premiership Club Partnerships Based on Player Development

Whenever Leland Archer arrives for training at the Hibernian Training Centre, he enters the facility with a smile on his face—even when it’s cloudy or raining, which can often be the case in Scotland.

Part of that is due to his personality, but another major reason for Archer to smile is his appreciation of the opportunity at hand. Originally from Trinidad & Tobago, Archer is one of the first players to benefit from a new partnership between the Charleston Battery of the USL Championship and Scottish Premiership side Hibernian FC.

Continue reading “USL-Scottish Premiership Club Partnerships Based on Player Development”

DeMarcus Ware Launches Fitness App: Driven to Win

DeMarcus Ware could barely walk when he retired from the NFL. The Super Bowl 50 champion All-Pro linebacker was coming off multiple surgeries to treat a fractured arm, which sidelined him for more than a month during the 2016 campaign, and for a season-ending back injury that December.

Continue reading “DeMarcus Ware Launches Fitness App: Driven to Win”

Jay Glazer and GNC Release Co-Branded Supplement Line

Jay Glazer can be seen on Fox NFL Sunday and Fox Football Thursday breaking news and providing last-minute injury updates as the network’s NFL Insider. He is also seen on Paramount Network as host for Bellator’s signature MMA fights. He can also be seen in movies like The Longest Yard and The Game Plan, and on TV shows including Ballers and The League.

But what can’t be seen is the constant battle going on inside his head.

Continue reading “Jay Glazer and GNC Release Co-Branded Supplement Line”

DeAndre Hopkins Trade Began ‘Trickle-Down’ Effect for Texans’ Tough Season

In a year dominated by the coronavirus pandemic, there was another event that had a ripple effect throughout the NFL. On March 22, the Houston Texans traded All-Pro wide receiver DeAndre Hopkins and a fourth-round pick in the 2020 NFL Draft to the Arizona Cardinals for running back David Johnson, a 2020 second-round pick, and a 2021 fourth-round pick.

Continue reading “DeAndre Hopkins Trade Began ‘Trickle-Down’ Effect for Texans’ Tough Season”

Aaron Rodgers Excited for First Fans at Lambeau Field in 2020

Aaron Rodgers used adjectives like “strange,” “weird” and “different” to describe the current NFL season. The Green Bay Packers star quarterback wasn’t referring to anything on the field though. In fact, it’s been business as usual for the Packers, who are atop the NFC North at 7-3 and currently situated as the No. 2 seed in the NFC playoffs.

Continue reading “Aaron Rodgers Excited for First Fans at Lambeau Field in 2020”

DRL Partners With Champion, BodyArmor and Respawn

While other sports leagues and organizations are feeling the unrelenting strain and pressure due to the ongoing coronavirus pandemic, the Drone Racing League is whizzing by, going about as fast as their custom-built racing drones navigate through gates, turns and obstacles on a course.

Continue reading “DRL Partners With Champion, BodyArmor and Respawn”

Danilo Gallinari Advises NBA Rookies Build Their Team Off the Court, Too

Danilo Gallinari has played on four different teams since being drafted No. 6 overall in the 2008 NBA Draft. 

While the names and faces in the locker room may have changed as he’s gone from the New York Knicks to the Denver Nuggets, Los Angeles Clippers and most recently the Oklahoma City Thunder over the past 12 years, there’s one team that doesn’t change: his off-the-court support system including his parents Marilisa and Vittorio Gallinari, CPA Steve Blatt, agent Michael Tellem, and a team of financial advisors at Goldman Sachs Private Wealth Management.

Continue reading “Danilo Gallinari Advises NBA Rookies Build Their Team Off the Court, Too”

Eagles Shouldn’t Move on From Carson Wentz

Carson Wentz isn’t playing his best football by far and is on track to register his worst season of his NFL career, but he still has plenty of supporters in his corner.

The Philadelphia Eagles quarterback leads the league in turnovers (16), interceptions (12), and sacks (32), while ranking 31st in completion percentage (58.4).

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Denver Broncos Testing UV Technology to Combat COVID-19

No one has a definitive answer to combat or solve the ongoing coronavirus pandemic. Health and safety experts provide their recommendations to government officials and organizations, including professional sports leagues, though most are left to develop their own processes within that guidance.

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Daily Fantasy Meets the Stock Market via Jock MKT

“Set it and forget it” was the frequently repeated tagline for the Ronco Rotisserie & BBQ oven; the rhyming catchphrase is arguably one of the most memorable infomercial taglines ever. A similar mentality is utilized in daily fantasy sports where users draft or select a lineup ahead of a day’s slate of action, set it, and sit back in the hopes that their selections heat up on the field, resulting in more money in their account.

Continue reading “Daily Fantasy Meets the Stock Market via Jock MKT”

Under Armour’s Focus on Women Paying Dividends

When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.

Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.

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Ed Reed Excited to See Lamar Jackson’s Growth

Ed Reed wouldn’t guarantee a Super Bowl LV championship or even an appearance in the title game for reigning NFL MVP Lamar Jackson and the Baltimore Ravens, but the Pro Football Hall of Fame safety still has plenty of faith in his former team heading into the 2020-21 season.

Continue reading “Ed Reed Excited to See Lamar Jackson’s Growth”

Former NBA Star Nate Robinson Set to Make His Boxing Debut

Nate Robinson has spent much of his career defying the odds. A former college football player, Robinson’s transition from the gridiron to the court at the University of Washington led to an 11-year career in the NBA. At 5-foot-9, Robinson showed heart is more important than height, winning three NBA Slam Dunk Contests.

Now the 36-year-old retired point guard is out to prove another point.

Continue reading “Former NBA Star Nate Robinson Set to Make His Boxing Debut”

How The Dwyane Wade Celebrity Sports Academy Camp Went Fully Virtual

Organizers of the Dwyane Wade Celebrity Sports Academy reached out to CEEK VR last year with a desire to capture complementary content and assets from its 2019 camps.

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Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor

When Mike Repole created BodyArmor in 2011, he had his sights set on surpassing Gatorade as the top-selling sports drink by 2025. People laughed at the lofty goal as the unknown better-for-you sports drink began an uphill battle against the Gatorade Goliath, which has dominated the market since the 1960s.

Continue reading “Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor”

49ers’ Arik Armstead’s Mission to Tackle Educational Inequality

Arik Armstead is well aware of the opportunities education and sports have provided him. The San Francisco 49ers defensive tackle is also well aware of the lack of opportunities many face due to various factors, including location and socioeconomic status.

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Patriots’ James White is Encouraging Youth to Vote

James White didn’t vote in the first election he could after he turned 18; it wasn’t until the following primary in 2016 when he first took advantage of his civic duty. Even then, White admits he was unaware of many of the names on the ballot and their accompanying platforms and stances on key issues.

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UBS Secures Naming Rights to Islanders’ New Arena at Belmont Park

UBS announced an exclusive, 20-year naming rights agreement with Belmont Park Arena, the new home of the New York Islanders. Located at Belmont Park in Elmont, N.Y., UBS Arena is still expected to open for the 2021-22 National Hockey League season despite a two-month pause in construction due to the coronavirus pandemic.

Continue reading “UBS Secures Naming Rights to Islanders’ New Arena at Belmont Park”

Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA

Less than a month into the coronavirus pandemic, Tom and Melissa Penn were sitting at their kitchen table discussing a recent poll which revealed approximately 80% of those surveyed would feel uncomfortable attending a sporting event during the current climate.

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PBR Welcomes Fans Back For First Time Amid Pandemic

While most eyes are transfixed on the professional sports restarting in Orlando and Utah bubbles, there is one organization that has been holding live events since late April, and is welcoming fans back this weekend for the first time since the coronavirus pandemic began.

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Brandt Bronico Shifts Attention From Wall St To Walt Disney World

Chicago Fire midfielder Brandt Bronico knows a thing or two about risk. He and teammate Jeremiah Gutjahr became more active investors while Major League Soccer was suspended for approximately three months during the coronavirus pandemic. The two roommates, who both majored in accounting in college, spent their soccer-less days improving their financial literacy and calculating speculation of certain companies and the market as a whole.

Continue reading “Brandt Bronico Shifts Attention From Wall St To Walt Disney World”

Under Armour Releases Performance Facemask

In late March when Under Armour announced it was shifting production to the design and manufacture of facemasks, face shields and other personal protective equipment for local healthcare workers combatting the coronavirus pandemic, the Baltimore-based company also understood athletes would need to utilize a different type of mask for the unforeseeable future. Continue reading “Under Armour Releases Performance Facemask”