Down the stretch of the 2020-21 PGA Tour season during the FedEx Cup playoffs, Patrick Cantlay’s focus and concentration were on full display as he outlasted Bryson DeChambeau in a six-hole playoff to win the BMW Championship then fended off Jon Rahm a week later to capture the Tour Championship, FedEx Cup and $15 million.
Continue reading “Patrick Cantlay Excited for Ryder Cup Debut”
When the coronavirus pandemic began in March 2020, like many brands and organizations, Michelob Ultra needed to figure out how to pivot during the uncertain times.
The brand doubled down its efforts investing heavily in encouraging healthy and active lifestyles—especially at a time where activity was limited with stay-at-home mandates in place—while also broadening its category approach into the sports world.
Continue reading “How Sports Fueled Michelob Ultra’s Growth During Pandemic”
Less than one-quarter of children aged 6-17 participate in the recommended 60 minutes of daily physical activity, according to the U.S. Centers for Disease Control and Prevention. Physical activity decreased while sedentary behavior increased even further due to the coronavirus pandemic with students participating in distance learning from home and after-school sports, clubs and other activities suspended with prior stay-at-home mandates in place.
Continue reading “Under Armour Unveils UA Next Platform”
CJ and Errick McCollum spent countless hours on the basketball court growing up in Canton, Ohio. Whether it was blacktop or hardwood, the basketball court became their gym for workouts and training sessions as the brothers honed their skills in the hopes of becoming professionals. It also served as their courtroom as 1-on-1 games helped settle debates, including who was the better player.
Continue reading “CJ McCollum Chats Investment in LaceClips, Upcoming NBA Season”
Austin Ekeler became a household name—especially to fantasy football enthusiasts—during the 2019 NFL season as Los Angeles Chargers starting running back Melvin Gordon continued his holdout in the hopes of securing a new contract.
Continue reading “Austin Ekeler Joins Yahoo Sports for 2021 Season”
Coming off her greatest performance at the 2016 Paralympics in Rio de Janeiro where she won four gold medals and two silver, Tatyana McFadden was suddenly facing arguably her biggest challenge.
Continue reading “Tatyana McFadden Talks 2020 Paralympics”
Traditionally billed as “The Biggest Party of the Summer,” this year’s SummerSlam pay-per-view will actually be WWE’s “Biggest Party of the Year” with more than 40,000 expected in attendance on Saturday, August 21, at Allegiant Stadium in Las Vegas.
Continue reading “WWE Seeing Big Demand From Brands Ahead of SummerSlam”
While the 2021 Drone Racing League season has yet to take off, fans will get a sneak peak at DRL’s latest technological advancement on August 12 at Major League Baseball’s Field of Dreams game.
Continue reading “Drone Racing League to Premier 5G-Enabled Drone at MLB’s Field of Dreams”
For the first time in two decades, Drew Brees’ offseason regimen is different. While the 42-year-old isn’t preparing mentally and physically for the upcoming NFL season as a player, Brees is conducting the same amount of research and preparation ahead of his debut season in the studio and broadcast booth for NBC Sports.
Continue reading “Drew Brees Staying Busy in Retirement”
Roman Reigns is the first to admit he wouldn’t be in the position he is in at the head of the table and atop WWE as Universal Champion if it wasn’t for the fans comprising the WWE Universe.
Whether they’re cheering or booing The Tribal Chief, Reigns, who made his main roster debut in November 2012, still draws some of the loudest reactions from fans.
Continue reading “Roman Reigns, Stephanie McMahon Excited For WWE’s Return to Live Touring”
Michael LoRé 