LaLiga Launching Series Catered Toward American Audience

When LaLiga and Relevent Sports Group announced a 15-year equal joint venture to promote soccer in the United States and Canada in August 2018, much of the attention surrounded the partners’ plans to bring a LaLiga match to the U.S. Continue reading “LaLiga Launching Series Catered Toward American Audience”

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Dodgers Foundation Partners With Up2Us Sports

The Los Angeles Dodgers Foundation has been utilizing baseball and softball as a tool to promote positive change in the community since it began in 1995. One of its youth programs, Dodgers RBI (Rebuilding Baseball in Inner Cities) aims to increase access to education, literacy, health and wellness, and recreational resources in underserved communities. Continue reading “Dodgers Foundation Partners With Up2Us Sports”

How FC Barcelona is Conquering the U.S. Market

The initial priority for FC Barcelona’s office in New York City, which opened in September 2016, was business development. Since then, the club has also utilized its on-the-ground presence to further the FC Barcelona brand through its foundation, academies and camps, commercial partnerships and more. Continue reading “How FC Barcelona is Conquering the U.S. Market”

AFFL Doesn’t See Itself as NFL Competitor

The football landscape in the United States is getting increasingly crowded. Once dominated by the NFL and NCAA, now football fans are offered various other viewing options throughout the year including the Alliance of American Football (AAF) and the XFL. Continue reading “AFFL Doesn’t See Itself as NFL Competitor”

Yasir Salem is Running 50 Marathons in 50 States to Honor His Late Wife

Yasir Salem arrived in his black, four-door Lincoln Mark LT to pick up Gweneviere Mann for their second date. The pickup truck, an odd sight in New York City, was a bit of a surprise to Mann, but Salem was from Texas, where driving and trucks are second nature. Continue reading “Yasir Salem is Running 50 Marathons in 50 States to Honor His Late Wife”