Category: soccer

Powerade, U.S. Soccer Foundation Create Safe Spaces For Girls to Play

While soccer has seen visible growth in both interest and participation in the United States, unfortunately not everyone attracted to the world’s most-popular sport has a platform to play and enjoy it.

Powerade, the official sports drink of the U.S. Women’s National Team, is partnering with the United States Soccer Foundation to change that. Continue reading “Powerade, U.S. Soccer Foundation Create Safe Spaces For Girls to Play”

Women’s World Cup a Priority for FOX Sports

When David Neal joined FOX Sports in 2012, executives David Hill and Eric Shanks told the veteran producer a major priority was to elevate the FIFA Women’s World Cup and its broadcast. The event is considered one of the crown jewels at FOX Sports. Continue reading “Women’s World Cup a Priority for FOX Sports”

Soccer’s Growth in U.S. Has Legends Excited

The popularity of soccer—both in participation and interest—is increasing in the United States. There’s no doubting that.

According to a 2018 Gallup poll, 7% of Americans cited soccer as their favorite sport to watch, while 9% preferred America’s pastime baseball. Not only is soccer growing as a whole in the United States, but Major League Soccer (MLS), the top domestic league, has experienced a 27% rise in interest since 2012, according to Nielsen Sports Sponsorlink. Continue reading “Soccer’s Growth in U.S. Has Legends Excited”

FC Bayern Munich Prioritizing Fan-First Approach to Internationalization

Among FC Bayern Munich’s values which include tradition, respect and financial responsibility is a very important one: club.

“FC Bayern is a company, but in the first instance it is a club with the membership at its core.”

The Bavarian soccer giants prioritize its more than 290,000 members first and foremost. Three-quarters of its stockholders are from this base, with adidas, Audi and Allianz comprising the other 25% at 8.33% apiece. Continue reading “FC Bayern Munich Prioritizing Fan-First Approach to Internationalization”

FC Barcelona, Real Madrid Paving Way for LaLiga Clubs in U.S.

When a club takes the field against FC Barcelona and Real Madrid, powerhouses in La Liga and world soccer, it’s typically a David vs. Goliath scenario. The two giants of the game have won a combined 58 LaLiga titles, 49 Copa del Rey crowns and 18 UEFA Champions League trophies. Continue reading “FC Barcelona, Real Madrid Paving Way for LaLiga Clubs in U.S.”