Category: wrestling

New WWE Signature Sends Message of Inclusion

Surrounded by a collection of WWE superstars, Chairman and CEO Vince McMahon officially welcomed 25,675 members of the WWE Universe in attendance at Raymond James Stadium in Tampa, Florida, and the millions watching at home to WrestleMania 37. 

Continue reading “New WWE Signature Sends Message of Inclusion”

The Miz: WrestleMania 37 is ‘Going to be Absolute Insanity’

The Miz has been cheered. He’s been jeered. He’s been laughed at. He’s been celebrated. A mainstay on the WWE roster since 2006, The Miz boasts a list of accomplishments as long as he holds out the word “Awesome” before his entrance music hits and he struts down the ramp toward the ring.

Continue reading “The Miz: WrestleMania 37 is ‘Going to be Absolute Insanity’”

How WWE Partners are Activating at WrestleMania 37

Thanks to its expansive roster of more than 250 superstars, WWE has the unique ability to offer something to everyone, whether they’re interested in technical wrestling, larger-than-life characters, women’s wrestling, high-flying cruiserweights, trash talkers or even the supernatural.

The leader in sports entertainment doesn’t just offer a variety of options to the WWE Universe, but partners and sponsors are able to work with the company to find an activation or integration that’s just right.

Continue reading “How WWE Partners are Activating at WrestleMania 37”

WWE, Victoria Beer Partnership Gets Off to Flying Start

It’s safe to say Rey Mysterio is the most famous and successful masked wrestler in sports entertainment history. The future WWE Hall of Famer is a three-time World Champion, two-time Intercontinental Champion, two-time United States Champion, three-time Cruiserweight Champion, and four-time Tag Team Champion.

Continue reading “WWE, Victoria Beer Partnership Gets Off to Flying Start”

Nigerian Women’s Wrestling Continues Its Rise to Prominence

Odunayo Adekuoroye was heartbroken when she lost her position on the track team at 17 years old. Her coach at the time saw how upset she was and offered her another option so she could still travel with the team: wrestling. Adekuoroye hasn’t looked back since. Continue reading “Nigerian Women’s Wrestling Continues Its Rise to Prominence”

Babe the Farmer’s Daughter on GLOW, Netflix Series

In the late 1980s, Ursula Hayden was approached with an opportunity. Michelle Duze, a high school friend of hers, became involved with the Gorgeous Ladies of Wrestling (GLOW) and wanted Hayden to join the all-female wrestling production. Continue reading “Babe the Farmer’s Daughter on GLOW, Netflix Series”