Among FC Bayern Munich’s values which include tradition, respect and financial responsibility is a very important one: club.
“FC Bayern is a company, but in the first instance it is a club with the membership at its core.”
The Bavarian soccer giants prioritize its more than 290,000 members first and foremost. Three-quarters of its stockholders are from this base, with adidas, Audi and Allianz comprising the other 25% at 8.33% apiece. Continue reading “FC Bayern Munich Prioritizing Fan-First Approach to Internationalization”
FC Bayern Munich, one of the world’s most successful soccer clubs, opened its first international office in 2014 in New York City. The move was intended to build an on-the-ground presence for Bayern Munich, helping bridge the gap between the United States and Germany. Continue reading “Bayern Munich’s Expansion in the United States”
Lothar Matthäus has a wish, but it’s easier said than done.
“I hope Bayern Munich win the Champions League title and Germany win the World Cup,” said Matthäus, a former Bayern and Germany star. “I hope they come true.” Continue reading “Lothar Matthäus Doesn’t See a Favorite Between Bayern Munich-Real Madrid”