Tag: Bundesliga

FC Bayern Munich Prioritizing Fan-First Approach to Internationalization

Among FC Bayern Munich’s values which include tradition, respect and financial responsibility is a very important one: club.

“FC Bayern is a company, but in the first instance it is a club with the membership at its core.”

The Bavarian soccer giants prioritize its more than 290,000 members first and foremost. Three-quarters of its stockholders are from this base, with adidas, Audi and Allianz comprising the other 25% at 8.33% apiece. Continue reading “FC Bayern Munich Prioritizing Fan-First Approach to Internationalization”

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