Tag: Lowe’s

Lowe’s Caps First Year as NFL Sponsor at Super Bowl LIV

Lowe’s director of sports marketing Adam Jacobs admits the home improvement brand isn’t endemic when it comes to the NFL. It’s not like the Gatorade players drink during timeouts, the Microsoft Surface tablets coaches consult on the sidelines, the Bose headphones they use to call plays or the Bud Light fans drink at home or in stadiums. Continue reading “Lowe’s Caps First Year as NFL Sponsor at Super Bowl LIV”