Tag: Michelob Ultra

How Sports Fueled Michelob Ultra’s Growth During Pandemic

When the coronavirus pandemic began in March 2020, like many brands and organizations, Michelob Ultra needed to figure out how to pivot during the uncertain times.

The brand doubled down its efforts investing heavily in encouraging healthy and active lifestyles—especially at a time where activity was limited with stay-at-home mandates in place—while also broadening its category approach into the sports world.

Continue reading “How Sports Fueled Michelob Ultra’s Growth During Pandemic”