Over the years, Showtime Sports has amassed a library of documentaries, especially about basketball, including Kobe Bryant’s Muse (2015), One & Done/Ben Simmons (2016), Shut Up and Dribble (2018), The Resurgence: DeMarcus Cousins (2018), and Quiet Storm: The Ron Artest Story (2019).
In an effort to further its documentary strategy of focusing on conversations and issues at the intersection of sports, culture, society and politics while leveraging both premium linear TV as well as social media, Showtime Basketball was born in 2019.
Continue reading “Showtime Basketball Succeeding by Empowering Athletes to Be Raw, Authentic Selves”
Two months after announcing a strategic shift from being a sports recovery brand to a holistic high-performance wellness one, Hyperice continues its growth and evolution following new investments from Boston Celtics forward Jayson Tatum, Edmonton Oilers center Connor McDavid, four-time PGA Tour major champion Rory McIlroy, Golden State Warriors guard Klay Thompson, and Formula 1 driver Daniel Ricciardo.
Continue reading “Jayson Tatum, Rory McIlroy, Connor McDavid Among New Hyperice Investors”
When the coronavirus pandemic began in March 2020, like many brands and organizations, Michelob Ultra needed to figure out how to pivot during the uncertain times.
The brand doubled down its efforts investing heavily in encouraging healthy and active lifestyles—especially at a time where activity was limited with stay-at-home mandates in place—while also broadening its category approach into the sports world.
Continue reading “How Sports Fueled Michelob Ultra’s Growth During Pandemic”
CJ and Errick McCollum spent countless hours on the basketball court growing up in Canton, Ohio. Whether it was blacktop or hardwood, the basketball court became their gym for workouts and training sessions as the brothers honed their skills in the hopes of becoming professionals. It also served as their courtroom as 1-on-1 games helped settle debates, including who was the better player.
Continue reading “CJ McCollum Chats Investment in LaceClips, Upcoming NBA Season”
Less than one month after adding NBA rookie of the year to his résumé, Charlotte Hornets guard LaMelo Ball is adding general partner and board member to it as well.
Ball, the No. 3 overall selection in the 2020 NBA draft, joins double-minority-owned athletic training and rehabilitation product tech platform Powerhandz as part of its $3 million Series A fundraise.
Continue reading “LaMelo Ball Joins Powerhandz as General Partner”
On May 18, 2019, Overtime, the sports network geared towards the digital generation, transformed the Greenpoint Terminal Warehouse in Brooklyn, New York, into a one-day basketball experience, highlighted by 3-on-3 games and a dunk showcase among 24 of the top boys and girls high school basketball prospects.
Continue reading “Overtime Launches Basketball League That Pays Top High School Prospects”
Danilo Gallinari has played on four different teams since being drafted No. 6 overall in the 2008 NBA Draft.
While the names and faces in the locker room may have changed as he’s gone from the New York Knicks to the Denver Nuggets, Los Angeles Clippers and most recently the Oklahoma City Thunder over the past 12 years, there’s one team that doesn’t change: his off-the-court support system including his parents Marilisa and Vittorio Gallinari, CPA Steve Blatt, agent Michael Tellem, and a team of financial advisors at Goldman Sachs Private Wealth Management.
Continue reading “Danilo Gallinari Advises NBA Rookies Build Their Team Off the Court, Too”
Nate Robinson has spent much of his career defying the odds. A former college football player, Robinson’s transition from the gridiron to the court at the University of Washington led to an 11-year career in the NBA. At 5-foot-9, Robinson showed heart is more important than height, winning three NBA Slam Dunk Contests.
Now the 36-year-old retired point guard is out to prove another point.
Continue reading “Former NBA Star Nate Robinson Set to Make His Boxing Debut”
Organizers of the Dwyane Wade Celebrity Sports Academy reached out to CEEK VR last year with a desire to capture complementary content and assets from its 2019 camps.
Continue reading “How The Dwyane Wade Celebrity Sports Academy Camp Went Fully Virtual”
Less than a month into the coronavirus pandemic, Tom and Melissa Penn were sitting at their kitchen table discussing a recent poll which revealed approximately 80% of those surveyed would feel uncomfortable attending a sporting event during the current climate.
Continue reading “Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA”