Tag: Under Armour

Under Armour’s Focus on Women Paying Dividends

When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.

Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.

Continue reading “Under Armour’s Focus on Women Paying Dividends”

Bryce Harper Donates Apparel to Little League That Was Robbed

It’s well known that Philadelphia Phillies outfielder Bryce Harper grew up a New York Yankees fan. He idolized players like Derek Jeter and Paul O’Neill, not only wanting to emulate their play on the field, but how they conducted themselves off it. Continue reading “Bryce Harper Donates Apparel to Little League That Was Robbed”