When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.
Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.
Continue reading “Under Armour’s Focus on Women Paying Dividends”
Under Armour is the latest brand to pivot production to assist in the fight against novel coronavirus. Continue reading “Under Armour Manufactures Face Masks for Local Hospital Workers”
It’s well known that Philadelphia Phillies outfielder Bryce Harper grew up a New York Yankees fan. He idolized players like Derek Jeter and Paul O’Neill, not only wanting to emulate their play on the field, but how they conducted themselves off it. Continue reading “Bryce Harper Donates Apparel to Little League That Was Robbed”