Former NBA star Chris Bosh is adding another title to his impressive resume that includes: two-time NBA champion, 11-time NBA All-Star, Olympic gold medalist, ACC Rookie of the Year, McDonald’s All-American, and Texas Mr. Basketball.
Continue reading “Chris Bosh Named DRL Academy Dean”
When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.
Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.
Continue reading “Under Armour’s Focus on Women Paying Dividends”
Nate Robinson has spent much of his career defying the odds. A former college football player, Robinson’s transition from the gridiron to the court at the University of Washington led to an 11-year career in the NBA. At 5-foot-9, Robinson showed heart is more important than height, winning three NBA Slam Dunk Contests.
Now the 36-year-old retired point guard is out to prove another point.
Continue reading “Former NBA Star Nate Robinson Set to Make His Boxing Debut”
Organizers of the Dwyane Wade Celebrity Sports Academy reached out to CEEK VR last year with a desire to capture complementary content and assets from its 2019 camps.
Continue reading “How The Dwyane Wade Celebrity Sports Academy Camp Went Fully Virtual”
When Mike Repole created BodyArmor in 2011, he had his sights set on surpassing Gatorade as the top-selling sports drink by 2025. People laughed at the lofty goal as the unknown better-for-you sports drink began an uphill battle against the Gatorade Goliath, which has dominated the market since the 1960s.
Continue reading “Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor”
Less than a month into the coronavirus pandemic, Tom and Melissa Penn were sitting at their kitchen table discussing a recent poll which revealed approximately 80% of those surveyed would feel uncomfortable attending a sporting event during the current climate.
Continue reading “Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA”
There were plenty of eyes on the 2009-10 DeMatha Catholic High School boys basketball team. Maryland’s top-ranked program featured future NBA players Victor Oladipo, Quinn Cook, and Jerian and Jerami Grant.
Continue reading “Lakers’ Quinn Cook Partners with Recruiting Platform STAC”
Sports have traditionally served as a global unifier. Race, religion, politics, socioeconomic status and gender are all thrown out the window when supporters band together to celebrate (or commiserate) the result of a competition. Continue reading “The Role of Sports During the Pandemic”
It’s hard to find many positives in the middle of a pandemic. People are instructed to stay at home as much as possible, restaurants and bars have closed, schools have gone virtual, and sports are suspended. Continue reading “NBA Suspension, Olympics Postponement Gives Pau Gasol Time to Rehab, Plan Future”
LaLiga, the premier domestic soccer league in Spain, wants to continue to expand its presence in North America.
Uninterrupted, the athlete-empowerment platform founded by LeBron James and Maverick Carter, has its sights set on the European market. Continue reading “LaLiga North America-Uninterrupted Partnership is Win-Win for Both”
