Ethiopia was in chaos. In 1974, Emperor Haile Selassie was overthrown and the Ethiopian monarchy was abolished. Military leaders responsible for the coup not only sought to consolidate power, but also to eliminate any and all opposition.
Continue reading “Chef Shumu Adem’s Journey From War-Torn Ethiopia to NCAA Final Four”
On May 18, 2019, Overtime, the sports network geared towards the digital generation, transformed the Greenpoint Terminal Warehouse in Brooklyn, New York, into a one-day basketball experience, highlighted by 3-on-3 games and a dunk showcase among 24 of the top boys and girls high school basketball prospects.
Continue reading “Overtime Launches Basketball League That Pays Top High School Prospects”
Ann Wauters remembers her feelings of insecurity while growing up in Sint-Gillis-Waas, Belgium.
“I was that girl who was way too tall and I didn’t have too much confidence,” the 6-foot-4 center recalls.
It wasn’t until a classmate suggested the shy preteen turn her height from an insecurity into an advantage by playing basketball that Wauters was able to truly be herself. The basketball court felt like home; it became a source of confidence.
Continue reading “Belgium Women’s Basketball Team Inspiring Next Generation Ahead of Olympic Debut”
Danilo Gallinari has played on four different teams since being drafted No. 6 overall in the 2008 NBA Draft.
While the names and faces in the locker room may have changed as he’s gone from the New York Knicks to the Denver Nuggets, Los Angeles Clippers and most recently the Oklahoma City Thunder over the past 12 years, there’s one team that doesn’t change: his off-the-court support system including his parents Marilisa and Vittorio Gallinari, CPA Steve Blatt, agent Michael Tellem, and a team of financial advisors at Goldman Sachs Private Wealth Management.
Continue reading “Danilo Gallinari Advises NBA Rookies Build Their Team Off the Court, Too”
Former NBA star Chris Bosh is adding another title to his impressive resume that includes: two-time NBA champion, 11-time NBA All-Star, Olympic gold medalist, ACC Rookie of the Year, McDonald’s All-American, and Texas Mr. Basketball.
Continue reading “Chris Bosh Named DRL Academy Dean”
When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.
Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.
Continue reading “Under Armour’s Focus on Women Paying Dividends”
Nate Robinson has spent much of his career defying the odds. A former college football player, Robinson’s transition from the gridiron to the court at the University of Washington led to an 11-year career in the NBA. At 5-foot-9, Robinson showed heart is more important than height, winning three NBA Slam Dunk Contests.
Now the 36-year-old retired point guard is out to prove another point.
Continue reading “Former NBA Star Nate Robinson Set to Make His Boxing Debut”
Organizers of the Dwyane Wade Celebrity Sports Academy reached out to CEEK VR last year with a desire to capture complementary content and assets from its 2019 camps.
Continue reading “How The Dwyane Wade Celebrity Sports Academy Camp Went Fully Virtual”
When Mike Repole created BodyArmor in 2011, he had his sights set on surpassing Gatorade as the top-selling sports drink by 2025. People laughed at the lofty goal as the unknown better-for-you sports drink began an uphill battle against the Gatorade Goliath, which has dominated the market since the 1960s.
Continue reading “Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor”
Less than a month into the coronavirus pandemic, Tom and Melissa Penn were sitting at their kitchen table discussing a recent poll which revealed approximately 80% of those surveyed would feel uncomfortable attending a sporting event during the current climate.
Continue reading “Co.Protect Supplies Branded Facemasks to MLS, NBA and WNBA”
Michael LoRé 