When Mike Repole created BodyArmor in 2011, he had his sights set on surpassing Gatorade as the top-selling sports drink by 2025. People laughed at the lofty goal as the unknown better-for-you sports drink began an uphill battle against the Gatorade Goliath, which has dominated the market since the 1960s.
Continue reading “Christian McCaffrey, Trae Young, Sabrina Ionescu Join Team BodyArmor”
Arik Armstead is well aware of the opportunities education and sports have provided him. The San Francisco 49ers defensive tackle is also well aware of the lack of opportunities many face due to various factors, including location and socioeconomic status.
Continue reading “49ers’ Arik Armstead’s Mission to Tackle Educational Inequality”
James White didn’t vote in the first election he could after he turned 18; it wasn’t until the following primary in 2016 when he first took advantage of his civic duty. Even then, White admits he was unaware of many of the names on the ballot and their accompanying platforms and stances on key issues.
Continue reading “Patriots’ James White is Encouraging Youth to Vote”
The NFL sits in a unique situation. The league is afforded more time than other sports and leagues to implement health and safety protocols, survey and analyze the industry landscape, and wait and see how the coronavirus pandemic plays out over the next few months before beginning its season less than 100 days from now. Continue reading “Question Marks Surround NFL Season Amid Pandemic”
Sports have traditionally served as a global unifier. Race, religion, politics, socioeconomic status and gender are all thrown out the window when supporters band together to celebrate (or commiserate) the result of a competition. Continue reading “The Role of Sports During the Pandemic”
LaLiga, the premier domestic soccer league in Spain, wants to continue to expand its presence in North America.
Uninterrupted, the athlete-empowerment platform founded by LeBron James and Maverick Carter, has its sights set on the European market. Continue reading “LaLiga North America-Uninterrupted Partnership is Win-Win for Both”
The 2020 NFL Draft is still scheduled to take place from April 23-25, albeit with a host of changes and limitations as a result of the coronavirus pandemic and subsequent stay-at-home and social distancing mandates implemented to limit exposure. Continue reading “How Sports Agents Like Deryk Gilmore are Preparing for the NFL Draft”
Jerome Bettis has high hopes for the Pittsburgh Steelers in 2020.
“I think the expectation moving into next year is playoffs,” the Steelers Hall of Fame running back said. “One hundred percent.” Continue reading “Jerome Bettis Expects Steelers Will Make Playoffs in 2020”
Jalen Ramsey is a huge admirer and fan of Muhammad Ali. The Los Angeles Rams cornerback appreciated Ali’s dominance in the ring, but more importantly, the boxer’s larger-than-life influence in society and culture. Ali exuded confidence that some mistook as arrogance. Ramsey can relate. Continue reading “Deshaun Watson, Jalen Ramsey Partner With Rally Rd”
Chase Minnifield was evaluated as a potential second-round draft pick by the NFL Advisory Board heading into his senior season at the University of Virginia. Despite the high assessment, the cornerback who tied for fifth in the nation with six interceptions had bigger aspirations to be a first-round choice, so he returned to school for his final year of eligibility. Continue reading “NFLPA Helps Players Succeed On and Off The Field”
