Category: football

Lowe’s Caps First Year as NFL Sponsor at Super Bowl LIV

Lowe’s director of sports marketing Adam Jacobs admits the home improvement brand isn’t endemic when it comes to the NFL. It’s not like the Gatorade players drink during timeouts, the Microsoft Surface tablets coaches consult on the sidelines, the Bose headphones they use to call plays or the Bud Light fans drink at home or in stadiums. Continue reading “Lowe’s Caps First Year as NFL Sponsor at Super Bowl LIV”

XFL Rules Announced For 2020 Season

A double-forward pass?! A three-point play?! A five-round overtime?!

These may sound like the exaggerated rules from the first incarnation of the XFL that were developed as more of a gimmick for entertainment value similar to the WWE, but they are integral parts of the recently announced rules for the new XFL set for its rebirth on February 8. Continue reading “XFL Rules Announced For 2020 Season”

The Rise of ‘The ThomaHawk Show’

Joe Thomas didn’t mince his words about his initial impression of Andrew Hawkins. Thomas was a Pro Bowl stalwart with the Cleveland Browns, playing 10,363 consecutive snaps on the offensive line from 2007-17. Hawkins, a wide receiver, had just signed a four-year, $13.6 million contract with the organization in 2014 after three seasons with in-state rivals Cincinnati Bengals. Continue reading “The Rise of ‘The ThomaHawk Show’”

Hard Rock Stadium Eliminating 99.4% of Single-Use Plastics By 2020

Tom Garfinkel remembers sitting in awe and disbelief as he watched the 60 Minutes special on plastic pollution. The vice chairman, president and CEO of the Miami Dolphins and Hard Rock Stadium was taken aback by the seemingly endless amount of plastic floating in the oceans, congregating at the infamous Great Pacific Garbage Patch. Continue reading “Hard Rock Stadium Eliminating 99.4% of Single-Use Plastics By 2020”

Canopy Growth Purchases BioSteel to Introduce CBD Sports Nutrition

Mark Zekulin sees a huge opportunity for CBD products. It’s why the Canopy Growth CEO had been having conversations for more than a year to find the right strategic partner to enter the sports nutrition market. Continue reading “Canopy Growth Purchases BioSteel to Introduce CBD Sports Nutrition”

Los Angeles Chargers Unveil Chargers LUX for Suite Owners

The Los Angeles Chargers move into the new state-of-the-art Los Angeles Stadium at Hollywood Park beginning with the 2020 NFL season. While fans anxiously await the Chargers’ new residence after relocating from San Diego two years ago, suite owners will be extra excited and incentivized as the organization debuts Chargers LUX to coincide with the venue’s debut. Continue reading “Los Angeles Chargers Unveil Chargers LUX for Suite Owners”