One of the five pillars for LaLiga North America, the joint venture between LaLiga and Relevent Sports to expand Spanish soccer and the league’s brand in the United States and Canada, is to develop talent while promoting the sport as a whole. Continue reading “LaLiga Partners With Alianza De Futbol”
Jokin Aperribay referred to it as one of the worst parts of his job. The Real Sociedad president said selling a player—no matter the price tag or transfer fee—is always an unhappy moment. Continue reading “Real Sociedad Takes Pride in Promoting Local Youth Players”
When a club takes the field against FC Barcelona and Real Madrid, powerhouses in La Liga and world soccer, it’s typically a David vs. Goliath scenario. The two giants of the game have won a combined 58 LaLiga titles, 49 Copa del Rey crowns and 18 UEFA Champions League trophies. Continue reading “FC Barcelona, Real Madrid Paving Way for LaLiga Clubs in U.S.”
When LaLiga and Relevent Sports Group announced a 15-year equal joint venture to promote soccer in the United States and Canada in August 2018, much of the attention surrounded the partners’ plans to bring a LaLiga match to the U.S. Continue reading “LaLiga Launching Series Catered Toward American Audience”
The initial priority for FC Barcelona’s office in New York City, which opened in September 2016, was business development. Since then, the club has also utilized its on-the-ground presence to further the FC Barcelona brand through its foundation, academies and camps, commercial partnerships and more. Continue reading “How FC Barcelona is Conquering the U.S. Market”
The United States men’s national team’s failure to qualify for the 2018 FIFA World Cup was a rude awakening to soccer players, coaches, and supporters in America. As the U.S. Soccer Federation has undergone significant changes since that fateful October evening, the wheels of change were already in motion at the youth level.
