Tag: soccer

Soccer’s Growth in U.S. Has Legends Excited

The popularity of soccer—both in participation and interest—is increasing in the United States. There’s no doubting that.

According to a 2018 Gallup poll, 7% of Americans cited soccer as their favorite sport to watch, while 9% preferred America’s pastime baseball. Not only is soccer growing as a whole in the United States, but Major League Soccer (MLS), the top domestic league, has experienced a 27% rise in interest since 2012, according to Nielsen Sports Sponsorlink. Continue reading “Soccer’s Growth in U.S. Has Legends Excited”

FC Bayern Munich Prioritizing Fan-First Approach to Internationalization

Among FC Bayern Munich’s values which include tradition, respect and financial responsibility is a very important one: club.

“FC Bayern is a company, but in the first instance it is a club with the membership at its core.”

The Bavarian soccer giants prioritize its more than 290,000 members first and foremost. Three-quarters of its stockholders are from this base, with adidas, Audi and Allianz comprising the other 25% at 8.33% apiece. Continue reading “FC Bayern Munich Prioritizing Fan-First Approach to Internationalization”

FC Barcelona, Real Madrid Paving Way for LaLiga Clubs in U.S.

When a club takes the field against FC Barcelona and Real Madrid, powerhouses in La Liga and world soccer, it’s typically a David vs. Goliath scenario. The two giants of the game have won a combined 58 LaLiga titles, 49 Copa del Rey crowns and 18 UEFA Champions League trophies. Continue reading “FC Barcelona, Real Madrid Paving Way for LaLiga Clubs in U.S.”

How FC Barcelona is Conquering the U.S. Market

The initial priority for FC Barcelona’s office in New York City, which opened in September 2016, was business development. Since then, the club has also utilized its on-the-ground presence to further the FC Barcelona brand through its foundation, academies and camps, commercial partnerships and more. Continue reading “How FC Barcelona is Conquering the U.S. Market”