Category: skiing

Under Armour’s Focus on Women Paying Dividends

When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.

Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.

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Cresta Run in Switzerland Still Bans Women Riders

The Cresta Run in St. Moritz, Switzerland, is unique for a variety of reasons. Although the naturally made toboggan run that was first started in January 1885 and is the birthplace of the head-first riding position has one head-scratching mark: women have been banned from riding the Run since 1929.

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Paralympian Josh Dueck Took Alternate Path to Fulfill Lifelong Goals

It was a perfect mountain day in British Columbia, Canada. The sun was shining. The temperature was right around the freezing mark, making conditions ideal. It was the type of spring day skiers wait for all year. Continue reading “Paralympian Josh Dueck Took Alternate Path to Fulfill Lifelong Goals”