When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear.
Like many companies before it and at that time, Under Armour fell victim to the “shrink it and pink it” marketing strategy in an effort to appeal to female customers.
Continue reading “Under Armour’s Focus on Women Paying Dividends”
Lindsey Vonn is having no trouble keeping busy since hanging up her skis following a decorated 17-year career that includes three Olympic medals and 82 World Cup victories. Continue reading “Lindsey Vonn Launching Production Company”
Traditionally, skiers and snowboarders blazing down the mountainside are wearing bright puffy jackets, thick pants, fuzzy hats, gloves, and goggles fit with colorful lenses. Continue reading “FDNY Firefighters Hit the Slopes For Annual Charity Race”
The Cresta Run in St. Moritz, Switzerland, is unique for a variety of reasons. Although the naturally made toboggan run that was first started in January 1885 and is the birthplace of the head-first riding position has one head-scratching mark: women have been banned from riding the Run since 1929.
Continue reading “Cresta Run in Switzerland Still Bans Women Riders”
It was a perfect mountain day in British Columbia, Canada. The sun was shining. The temperature was right around the freezing mark, making conditions ideal. It was the type of spring day skiers wait for all year. Continue reading “Paralympian Josh Dueck Took Alternate Path to Fulfill Lifelong Goals”