Lindsey Vonn Launching Production Company

Lindsey Vonn is having no trouble keeping busy since hanging up her skis following a decorated 17-year career that includes three Olympic medals and 82 World Cup victories.

The greatest female ski racer ever was profiled in Lindsey Vonn: The Final Season, an HBO documentary that premiered in November 2019; launched her own skiwear collection, Legacy Line, with Head Sportswear; will release her memoir, Rise: My Story, in March 2020; and will launch a beauty line next spring.

As if she didn’t have enough on her plate, Vonn and Claire Brown will venture into the entertainment industry with the creation of Après Productions.

“We saw a void and a need, especially in the ski world, for a production company and someone that can tell stories that are rooted in our passion,” Vonn said. “We’re very aligned on that. We’re looking forward to telling new stories—not just about skiing—but we do have some great skiing ideas coming down the pipeline.”

Brown has been publisher of Ski Racing Media since August 2010 and served as Vonn’s press manager during her final season.

“I’ve known Claire a long time and trust her,” Vonn said. “We’re going to crush it in the business world together.”

Vonn is also gaining valuable experience in the industry, currently serving as an executive producer for a movie with Robert Redford and Peter Berg.

The 35-year-old retired after the 2019 World Championships in Sweden following a decorated career that was highlighted as much by medals as it was, unfortunately, by injury. Vonn was hoping to challenge for the record of 86 World Cup wins held by Ingemar Stenmark, but the years of physical and mental wear and tear on her body—including a recent LCL tear and three bone fractures in November 2018—didn’t permit it.

That journey of perseverance through all of the trials and tribulations from medal podium to operating room were chronicled in the HBO documentary and will be a focus of her new book.

“I wanted to share my story and to really show the nitty gritty of what it takes to be an elite athlete because a lot of times people don’t want to pull back the curtain all the way, or they only do halfway, and I revealed a lot of myself and a lot of emotions,” she said. “… I really want my book to be inspirational and give people the sense they can do anything they set their minds to. I’ll be sharing more about my life but also giving hope and inspiration was the motivation behind my book.”

On the apparel side, Vonn and Head Sportswear launched Legacy Line. The two have been working together since 2009, so it was only fitting that they furthered their partnership. Vonn said being retired from competing has given her more opportunities to speak to the designers and be more immersed in the overall process.

Details on her cosmetics line geared toward the “active woman” have mostly remained a secret—outside of the 2020 spring launch—but Vonn has confirmed the line will include a tinted moisturizer with SPF, eyeliner, lip balm and glow drops.

On top of everything going on in her professional life, Vonn and fiancé P.K. Subban have a wedding to plan after getting engaged on August 23, 2019.

“There’s definitely a lot going on,” she said. “Some other jobs, too, I can’t talk about just yet, but definitely some exciting things in 2020. It’s gonna be a good year.”

NOTE: First appeared on Forbes SportsMoney 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s