For most, a Plan B is a backup plan, something to ensure success should Plan A falter. Dale Moss went into his NFL career with a different kind of Plan B: a business plan.
“The moment you sign that contract and step into that locker room, it’s all a business,” Moss said. “You have to think about yourself, your career and your life as a business.”
While the wide receiver who had stints with the Green Bay Packers, Tampa Bay Buccaneers, Carolina Panthers and Chicago Bears from 2012-14 hoped to have an illustrious, Hall of Fame career like all pro athletes dream of, life happens and it didn’t pan out that way. Nevertheless, the Dale Moss Brand is thriving in the entertainment world; the 30-year-old is a successful host, fitness model and lifestyle influencer.
Among his countless ventures, Moss recently partnered with The Lonely Entrepreneur to ensure women, minorities, former athletes and the less fortunate are empowered with the entrepreneurial skills they’ll need to be successful in today’s competitive business world.
Through the partnership, The Lonely Entrepreneur’s non-profit arm, The Lonely Entrepreneur Learning Community—a resource that provides the knowledge, support and tools entrepreneurs need—will be made free to these entrepreneurs. This also enables charities, foundations and cities to have an efficient and scalable way to empower the entrepreneurs they wish to help.
“Dale has the success of playing in the NFL and building his brand, but the other thing he has, which is unique, is an understanding of what people believe to be successful in their lives and what inspires and empowers them,” said Michael Dermer, founder of The Lonely Entrepreneur. “That’s not the case with every athlete. He has a sense and commitment to ‘How do we bring to these people what they need to be successful?’”
Moss found success being able to adapt to a variety of situations and circumstances. He played basketball for four years at South Dakota State University and was granted another year of eligibility to test his mettle on the gridiron. After catching 61 passes for 949 yards and six touchdowns and recording impressive numbers and metrics at his pro day, Moss piqued the interest of NFL scouts. He went undrafted, but signed a free agent contract with the Packers in 2012. After bouncing around to a few other organizations, he decided to fully focus his passions to the entertainment world, an industry he was interested in from a young age.
“I never regretted once when I chose to stop playing football,” Moss said. “I’m exactly where I’m meant to be and I’m the happiest I’ve ever been.”
He’s utilized his platform as a professional athlete and all that comes with having played in the NFL to build his brand while helping others in the process. Moss says those three letters, and everything associated with them, have the power to open doors and get people to listen.
For Moss, empowering others, especially women, is close to his heart. His life has been shaped by many influential women including his mother Delores and his four sisters Robyn, Amber, Jessica and Candace.
“To this day, my sisters and my mother have shaped me into the man I am,” Moss said. “I’ve always had strong, powerful women in my life and they’ve helped me in every aspect. They’re part of my team, my core and that’s definitely what keeps me grounded.”